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Manager, Digital Communications

Cambridge, ON, Canada, Toronto, ON, Canada Req #107
Thursday, September 12, 2019

About Us

 

The Glen Dimplex Americas organization operates in North, Central and South America. Focused on enhancing the moments that matter in life with a commitment to delivering the best design and efficiency in the areas of temperature control and comfort creation. The organization’s portfolio of leading brands are strategically positioned to meet the market challenges of tomorrow by enhancing the moments that matter in life and in the environment.
 

The Dimplex brand focuses on innovation, inspired design and energy efficiency while the Cadet brand invites warmth and dependability at a value appreciated by its customers. Together these brands provide complete product offerings in the residential and commercial comfort categories, ranging from electric heaters, to fireplaces and controls. Dimplex also delivers on inspired design in the category of home furnishings with a complete line of mantels and media consoles.
 

Glen Dimplex Americas is a division of the Glen Dimplex Group - the world's largest manufacturer of electrical heating, which holds significant global market positions in domestic appliances, heating, cooling, ventilation, and renewable energy solutions. Headquartered in Dublin, Ireland the Glen Dimplex Group privately owns over 40 brands with operations in 80 countries.

Glen Dimplex Americas’ seeks a Digital Marketing Manager to assist in a range of activities with a focus on using digital marketing skills to define and optimize the online marketing strategy. Reporting to the Director of Marketing, this role is responsible for the creation and coordination of all things digital including email campaigns via Click Dimensions and tactical management of our Drupal websites. The role is a balance of managing marketing automation, marketing campaigns, and hands-on web development.

Responsibilities

  • Manage Drupal website development, SEO, SEM, and PPC

  • Monitor and report lead flow performance from Click Dimensions to Microsoft Dynamics

  • Work closely with Sales and Marketing to ensure integrity between Click Dimensions and Microsoft Dynamics

  • Participate with others to plan and develop digital marketing campaigns and support lead generation efforts.

  • Participate in building, managing, and executing email marketing campaigns

  • Create landing pages, newsletters templates, emailers and programs in Click Dimensions

  • Research and implement best practices into new and existing campaigns to optimize campaign performance

  • Report on program performance and establish KPIs to ensure consistent improvement

  • Provide recommendations to improve campaign performance

The Ideal Candidate

  • Is capable of day to day management of digital ad campaigns and media operations, specifically paid search, social, display, content, email and other marketing channels.

  • Reviews media performance reports and working with the marketing team to drive growth of our core metrics.

  • Monitors SEO performance and works with Marketing to drive growth of organic traffic.

  • Drives continuous improvement to our reporting capabilities to more efficiently optimize and communicate performance.

  • Coordinates with marketing team on new campaigns and digital content.

  • Manages targeted vertical email marketing to our audience segments.

  • Coordinates with the marketing manager for content creation and approval.

  • Manages the day to day operations and changes of WordPress based website.

  • Adds pages, content, services, images, and other materials to website

  • Ensures content, including PDFs and images, are optimized for search engines.

  • Makes ongoing recommendations to improve the site, whether navigation, content, functionality or other means.

  • Monitors online sites, making formatting changes, for consistency, based on monitoring results.

Requirements

  • Bachelor’s degree in marketing, communications or other field with relevant work experience

  • 1-3 years of professional experience in B2B / B2C marketing with a focus on operations and marketing automation

  • Experience with email marketing operations technology, testing techniques, data hygiene tools and best practices

  • Experience managing online advertising through social, display, Search Engine Marketing (SEM), SEO and mobile.

  • Experience reporting and analyzing data from marketing & CRM systems (Click Dimensions, Microsoft Dynamics , Google Analytics, etc)

  • Strong working knowledge and proficiency in Google Adwords

  • Proven ability to pick up new technical skills quickly, problem-solve, multi-task and meet deadlines

  • Basic HTML knowledge (Advanced HTML knowledge a plus)

  • Passion for developing processes to save time and optimize for results

  • Excellent verbal and written communication

How to Apply


Glen Dimplex Americas offers a competitive compensation and benefits package, and we are continually striving to attract and retain the best talent available, building ongoing success for both our organization and our employees!


Our team members include people like you: enthusiastic, innovative, motivated and creative. If you are interested in joining our team or learning more about this opportunity, please apply now.


Glen Dimplex Americas is committed to fair and accessible employment practices.


We thank all applicants for their interest in Glen Dimpex Americas, however, only those selected for an interview will be contacted.

Other details

  • Pay Type Salary
  • Cambridge, ON, Canada
  • Toronto, ON, Canada