SOCIAL MEDIA MANAGER

PURPOSE OF EMPLOYMENT

Under the supervision du.de the Director, Digital Strategy, le.la incumbent is responsible for ensuring the development, planning, execution and performance of the day-to-day operations of La Vie en Rose's social platforms. He/she conceptualizes social media strategies and leads the deployment of any change and project with the aim of maximizing the reach, engagement and sales potential of social networks. This position is temporary for a maternity leave replacement.

JOB DESCRIPTION

• Develop, plan and execute strategic plans for social media;
• Work in collaboration with the content strategy and creative teams to manage and guide the design of publications and other marketing initiatives;
• Ensure that La Vie en Rose's brand image is respected on social networks;
• Plan all day-to-day activities for all social media marketing campaigns, launches, promotions and events;
• Measure the performance of social media by considering all performance indicators, identify opportunities and propose ideas and/or solutions;
• Act as a resource person for social media strategies and performance analysis;
• Oversee the planning of publication schedules and the management of production needs;
• Oversee the management of influencer marketing and ensure its growth;
• Work closely with the public relations, human resources and international teams to identify content creation opportunities and promote the brand;
• Work closely with the acquisition and engagement teams to maximize social media performance indicators and SEO;
• Participate in identifying business opportunities, make good use of resources and propose innovative solutions;
• Optimize and maximize social media tools and processes;
• Carry out exhaustive and continuous competitive monitoring;
• Ensure the implementation and compliance with social media best practices;
• Hiring, training, coaching, motivating and mobilizing the social media team;
• Carry out annual evaluations and mid-annual performance follow-ups;
• Delegate projects and activities to the team in order to maximize the team's efficiency and performance; 
• Perform required administrative tasks, such as classifying expenses and approving hours and vacations;
• Ensure good communication and cooperation with people internally and with external partners.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, Management or equivalent;
• 3 to 5 years of experience in a social media management position;
• Experience in the field of retail and/or fashion (an asset);
• Expertise in social media best practices;
• Knowledge of Google Analytics or other performance analysis tools;
• Knowledge of the Canva platform (an asset);
• Knowledge of the Later platform (an asset);
• Good knowledge of digital media;
• Proficient in the Office Suite: Word, Excel and Powerpoint;
• Results-oriented leadership;
• Analytical and problem-solving skills;
• Ability to work under pressure under tight deadlines by adapting to unforeseen events;
• Ability to manage multiple projects simultaneously and prioritize;
• Sense of organization, autonomous and adept at evolving in a changing environment;
• Proven interpersonal and team skills;
• Bilingual, both oral and written (French and English) (The person must be advertising campaigns for the Canadian market).