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Market/Consumer Insights Specialist

Toronto, ON, Canada Req #73
Monday, August 12, 2019

Market/Consumer Insights Specialist

About Us

The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and we are the provincial wholesaler of cannabis for private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry.  We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences.  We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.  

About the Role

We’re looking for a Market/Consumer Insights Specialist to join our team. As Market/Consumer Insights Specialist, you will be researching consumer trends, our market and other comparable markets to gather insights into our unique and emerging industry.

This is an exciting opportunity to leverage your analytical skills, your natural curiosity, and your experience in market research. You will perform detailed data analysis to accurately interpret data from multiple sources, drawing insights, identifying trends, and assist in the development of actionable business recommendations. 

About Your Day

  • Research the cannabis industry to develop an in-depth understanding of the customer and market and be able to provide insights, best practices and recommendations for future strategies. 
  • Assist in the development and enhancement of consumer segmentation, trends and journey analyses and reporting 
  • Analyze data from multiple sources, such as sales trends, consumer research and external market reports and perform detailed analyses to accurately interpret information and draw conclusions / insights 
  • Research competitors and best-in class retailers to identify new areas of opportunity and emerging trends. 
  • Work with multiple business units to develop concise and actionable business recommendations, including development of business and customer performance KPIs and methodologies for measurement 
  • Prepare presentation materials for senior management based on analysis findings 
  • Collaborate closely with data experts to build and extract appropriate and accurate data sets to support analyses 
  • Support projects with financial and business optimization modeling when necessary


About You

  • Completion of Post-Secondary education in Business, Commerce, or related areas OR equivalent combination of experience and post-secondary education
  • 3-5 years of professional experience performing research and developing insights to inform business decisions. 
  • Experience with the following technologies would be a strong asset: Tableau or Power BI
  • Excellent written and verbal communication skills. 

About the Job

City: Toronto, ON 
Employment Type: Permanent Full Time 
Required Travel: Rare 
Application Deadline: August 19, 2019

We are committed to providing an accessible, equitable and inclusive candidate and employee experience.  We provide reasonable accommodation throughout the recruitment process and in employment.  If you require an accommodation please let us know, we will work with you to meet your needs.


Other details

  • Pay Type Salary
  • Toronto, ON, Canada